Many of you know the famous Dove soap campaign. If you’ve not seen it, the film is kinda, well actually, majorly disturbing on a couple of levels. YouTube has excellent parody of the Dove Campaign that is closer to true life.

 I’m not sure of the timing but Dove is now running a Campaign for real beauty with some age observations. It’s called by many the ProAge campaign.

Having been married to a beautiful lady, and one that is aging gracefully, I’ve not really paid attention to the soaps, perfumes, and makeup world that much. Suzy is a minimalist when it comes to makeup and hair treatments. And she is as stunning to me as she was when I met her 35 years ago.

"THOU still unravish’d bride of quietness,  
  Thou foster-child of Silence and slow Time,  
Sylvan historian, who canst thus express  
  A flowery tale more sweetly than our rhyme:  
What leaf-fringed legend haunts about thy shape        
  Of deities or mortals, or of both,  
    In Tempe or the dales of Arcady?  
  What men or gods are these? What maidens loth?  
What mad pursuit? What struggle to escape?  
    What pipes and timbrels? What wild ecstasy?
Ode on a Grecian Urn, John Keats. 1795–1821

So bringing this idea to the masses of normal people being beautiful in so many unique and interesting ways seems kinda like a no brainer to me. I don’t really understand what the fuss is but maybe, just maybe there are people out there who still think the most important attribute of a person should be based upon how they would look on the big screen. BTW, I consider myself fortunate that Suzy did not hold me to that ‘movie star’ standard.  ;o)