Around the campus where I work I’ve seen these signs touting the release of my team’s newest product. I know where the marketer who came up with the slogan is coming from but it got me thinking about life in general. We make choices everyday. And these choices lead us along the path of life in a life affirming or character hammering trajectory.
For example, the great debate amongst young people entering college is does one pursue what they love (music, art, philosophy) or go for a degree that will practically guarantee them employment when they graduate (business, law, medicine)? This decision is so hard to make that over 70% (last time I checked) of students end up changing their degree azimuth at least once during their paper chase.
Then there are the day-to-day choices like; do I wear Levi’s or Target jeans; drink American coffee or a Starbuck’s latte, drive a Chevy or a Lexus? Sears used to preach to it’s staff that if they could get a customer in the front door, they could usually sell them something. So people can have money problems based on their ability (or lack thereof) to make good sound purchasing decisions. I feel that you can drive that Lexus, if you have the car gene and really desire that, by purchasing used or buying new and then driving the car for ten or more years. :o)
How do you spend your time? Does it help you become more educated, smarter, and interesting to be around. If you are playing computer games, watching TV, and leading the sedentary life, I would ask you if you are really happy with that choice. Can you add a book a year, visit a zoo or go to a concert to your TODO list and maybe have more to talk about around the water cooler?
I would have my family and friends who have consistently made bad choices know that they are not stuck. They have the choice to go back to school, change from stressful jobs to better ones, and start eating and exercising properly. It you feel like you’re in a rut, you can make the choice to figure your way out or at least to a better station in life. Almost nothing is final, except maybe death and taxes.