Warby Parker ~ The case for $95 glasses

I was watching CBS Sunday Morning again and as I like to say with dawglie at my feet and a cuppa joe in my hand. When An eye-opening web-based eyewear retailer came on I called Suzy away from the wedding dress (for Josie) that she was finishing up. My fav quote was,

“Why should glasses cost more than an iPhone?”

Click on picture to play video.

“The secret to the company’s success is quite simple: Its web-based sales approach allows Warby Parker to cut out the middleman. According to Gilboa, that’s not the case for the company’s brick-and-mortar competitors: “What most consumers don’t realize is that they see 30 different brands of glasses; they don’t realize that all those 30 brands are owned by the same company, and were probably made in the same factory.

“These guys are literally marking glasses up between ten and 20 times what it costs to manufacture,” said Gilboa.”

About Gandalfe

Just an itinerant saxophonist trying to find life between the changes. I have retired from the Corps of Engineers and Microsoft. I am an admin on the Woodwind Forum, run the Pacifica Big Band (formerly the Microsoft Jumpin' Jive Orchestra) and participate in other ensembles. Mostly enjoy time with family and friends.

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2 Responses to Warby Parker ~ The case for $95 glasses

mike says:

June 26, 2011 at 17:10

Try ZenniOptical.com. Basically a web front on the factory or factories in China where most glasses are manufactured anyway.

Gandalfe says:

June 26, 2011 at 17:22

There’s no reason to go without glasses now. Thanks Mike.